WebMoreover, the study will contribute to green marketing research. Keywords: Green products, Green Marketing, Environmental friendly, Eco friendly products, Environmental marketing, Environmental safety, Social responsibility. Introduction Green marketing is a an emerging marketing strategy that includes a wide variety of tasks and activities ... WebIn 2024 and 2024, I submitted research papers at IIM Amritsar and IIM Kozhikode conferences. I studied green marketing, banking resilience, and AI in marketing. The Journal of Economic Modelling (ABDC-A) is reviewing my first work. Post-Pandemic Global Value Chain Inhibitors were studied. I'm researching women's education leadership at IIT ...
Awareness of people towards Green Marketing and Its …
WebAug 28, 2024 · Green marketing is defined as an integration of marketing that promotes sustainable marketing-related activities and satisfies human needs while minimizing the adverse effects on the environment (Amoako et al., 2024; Dangelico & Vocalelli, 2024).Green marketing has become a practical approach to decrease energy … WebIn the wake of global warming the present paper identifies three particular segments of green consumers and also explores opportunities and challenges businesses have with green marketing. The paper also … cssr form 1
Research Paper on Green Marketing - IOSR Journals
WebOct 17, 2024 · Based on the survey data of electronics enterprises in China as the research object, this paper finds that manufacturers’ EPR practices can significantly improve their environmental performance and market performance. ... Vakharia, A. Pricing, market coverage and capacity: Can green and brown products co-exist? Eur. J. Oper. Res. … WebThis is a conceptual paper to study the effects of green marketing strategy on the firms’ ... Green marketing strategy, which denotes a set of marketing tools and elements, allows a firm to ... WebJun 13, 2016 · Considering the importance of Green Marketing in an organization, an attempt has been made to write this paper entitled "A Descriptive Study on Green Marketing Trends in India" Scope of the study: The scope of this paper would include the following aspects: • Focus and try to understand the awareness level of green products, earl sweatshirt pfp